Understanding eBay Best Match
What is eBay Best Match?
The goal of eBay Best Match is to increase sales and reduce bad buyer experiences because we believe that happy buyers are more likely to be repeat buyers.
Basically, it’s eBay being a matchmaker between a buyer and the items they are most likely to buy.
How Best Match works
When buyers search on eBay, the default order of results is called Best Match.
Best Match is designed to show the most relevant and the best value items first based on the things users find most important when they are deciding what to buy.
Relevance, as the name suggests, is when you want your listing to appear as relevant as possible to the buyer’s search. This is not just about making sure your listing title is what a buyer would usually search for. There are other criteria that must be taken into consideration as well.
Ensure your listing is in the right category. This will help push it into the search results not only for buyers who are actively searching but also for those who are simply browsing.
eBay gives you up to 80 characters for the title. Utilise this to describe your product in detail. Include important information such as; brand, item name, model/part number, specifications such as size/colours and more. Be aware of your audience norms.
For example; do they use inches instead of centimetres? Cellphone or hand phone?
A quick search on eBay can get you these answers.
Bad example : Logitech M590 Mouse (21 Characters)
Good example : Logitech M590 Bluetooth Wireless Mouse with Silent Click 1000DPI 7 buttons (75 characters)
Item specifics are descriptive keywords that tell a buyer about your item. They may include brand, size, length, width, height, type, color or style and many more, and vary depending on what you’re selling. They’re easy to add directly through eBay or with third party tools.
eBay recommends detailed item specifics for a reason. This will help buyers filter down the results to match what they really want so it is important to add as many item specifics as possible. Some categories will need more item specifics. However, we recommend to add a minimum of 3 for every item.
On top of your listing being relevant to the buyer’s search, the below mentioned will add to your ranking points which help increase your listing’s visibility.
This listing setting is an indicator of good customer service. Offering this will help push your ranking higher.
As you keep selling on eBay, you will earn a reputation by having more views and fulfilling your promises. These will also add up to your ranking.
- Product titles can describe your product function and feature as buyers might search for what the product can do rather then the exact product name and brand.
- Think about what a buyer could type in the search bar. Lets say a buyer wants to look for “silent click mouse”. From the example of the Logitech mouse, the buyer might not know they need the Logitech M590 but when they searched for ‘silent click mouse‘, they have a much better chance of finding your listing.
- Photos sell your product. Since a buyer cannot touch and feel your product, having good photos is crucial. Use square 1000×1000 pixel photos covering various angles of your product with great clarity. You can upload up to 12 photos per listing. Also, the majority of sales happen on a mobile platform, so buyers are less likely to pay attention to a very lengthy product description. You will need to catch their attention while they are swiping through the photos.
- Using listing variations will depend on the product type. If the item is just sold as different sizes, it is best to use variations. Otherwise, use separate listings to better highlight the differences of the item’s features and design.
- Promoted listings is a good feature to use for a newly listed product.