How to expand your reach across eBay

With 145 million buyers around the globe waiting to buy your items, we want you to expand your reach worldwide. Making your inventory available to a larger audience will help increase your exposure which in turn can contribute to a boost in the speed and quantity of sales. Here are some tips to get you started.

These are eBay’s Big 8 markets:

United States, United Kingdom, Australia, Germany, France, Italy, Spain & Canada.

There are 2 tools to help you migrate your listings to other eBay sites:


eBaymag is a free tool developed by eBay for sellers offering one platform to post listings on eBay international sites, manage orders and optimise shipping.

  • To manage your listings – Import existing eBay listings or create new ones (one by one or in bulk)
  • To sell items abroad – List items on 8 eBay sites:,, and others. Your listings will be translated into the appropriate language automatically
  • To coordinate orders routine – Combine items into a single shipment or split items into multiple shipments in a way that is good for both you and the buyer
  • To reach out to new shoppers – Millions of buyers in Great Britain, Germany, Italy and France can purchase from you tomorrow

Try it here



eBay has partnered with Webinterpret which offers fully automated cross border ecommerce solutions to help you grow your sales worldwide.

This platform offers a plug & play solution that connects directly to your eBay account. There, they will translate and localise your marketplace listings to be listed on international eBay sites.Try it here.

Familiarising yourself with international market trends is important if you want to make it to the top faster. Selling items that are not in demand in that region, may not end up with successful sales.

Research and understand the market you choose to sell in and keep yourself up to date as trends change often.


USA – A TV, video or home audio item is purchased every 3 secs

UK – A car part is purchased every 2 secs

AU – A tool is purchased every 19 secs

DE – A pair of boots is purchased every 20 secs

Each eBay site will charge different selling fees, be it Final Value Fees, Store subscriptions, etc.

You should always stay up to date with the current fees on the site you are selling on.

For more information on selling fees, click these links:

USA     UK     Australia

Read more on the different store subscriptions:

USA     UK     Australia


When you sell globally, it is best that you familiarise yourself with the local language used.

For example:

You might call it a mobile phone. But in the US, it is called a cell phone.

Listing your item using words that are unfamiliar in that country could result in a lack of sales.



Currency is also an important point to take note of. You should always list your item for the appropriate price in that region.

For example:

If the average price of a mobile phone in Malaysia is RM1000, charging USD1000 will not sell your item.

If you sell goods in any EU country or in the UK, you may be required to register for Value Added Tax (VAT) and to collect VAT on your sales. If you are a non-UK or non-EU seller with goods in the UK or EU, or you sell goods into the UK or EU, eBay will account for VAT under certain circumstances.

What is VAT?

VAT is a tax on consumer spending. When a VAT registered seller makes sales within the UK or EU, they are obliged to collect VAT based on the delivery country of their goods. This VAT must be passed on to the national tax authorities via VAT return filings.

In most countries it is possible to register for VAT online, and to complete your VAT returns through the local tax authority’s website.

Sales to buyers in the UK

Goods sold in the UK are subject to UK VAT. The standard UK VAT rate is 20%, but the rates of 5% and 0% may also apply to certain items.

Where goods are imported into the UK, import VAT and in certain cases customs duty will apply. The VAT rate due at import will be the same rate as would be applied if the goods were supplied within the UK.

Failure to meet VAT requirements

eBay takes VAT compliance seriously. If eBay determines or receives official information that you are not meeting your VAT obligations, or if you provide incorrect information which does not permit eBay to collect VAT correctly in cases where eBay is obliged to collect VAT, your account may be blocked from selling and your active listings removed. You will need to contact us before we can remove any selling restriction.

In order to prevent any impact on your sales through eBay, you should always ensure that your account is up to date, with details of your registered addresses, your VAT identification numbers, and any locations from which you ship your goods.

Read more here.

The 2019 Packaging Act (VerpackG) requires business sellers to license the packaging for their products and register with the LUCID database when they sell items to customers in Germany. From 1 July 2022, we are legally obliged to make sure that our sellers are complying with the regulations. 

This law forms a part of sellers’ Extended Producer Responsibility (EPR), which is a series of measures aimed at protecting the environment by improving waste management, limiting the use of landfills, and stimulating innovation in recycling. The 2019 Packaging Act applies to all businesses selling goods in the German marketplace, both domestic and international. To be compliant, you’ll need to license and register your packaging when you sell products in, or into Germany, including product packaging, shipping packaging, and any filler materials used.

To help you make the adjustment as smoothly as possible, we have partnered with Lizenzero, an experienced solutions provider. For full details of the process and a comprehensive range of packaging support services, we recommend that you contact the team.

Visit Lizenzero here.

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